I will be very interested in seeing what box-office bump THE ARTIST and other winners get.
THE ARTIST, HUGO, THE IRON LADY, and A SEPARATION will probably benefit the most financially. BEGINNERS will see some more DVD rentals. THE HELP, THE DESCENDANTS, MIDNIGHT IN PARIS, and THE GIRL WITH THE DRAGON TATTOO might see some pick-up in theatres and on DVD, but mostly they found their audience already. The rest of the winners and nominees will probably see a minimum of financial gain from what was probably a very expensive campaign.
"When it comes to the subject of torture, I trust a woman who was married to James Cameron for three years."
-- Amy Poehler in praise of Zero Dark Thirty director Kathryn Bigelow